Topic page for Ipsos MORI at 北京赛车pk10 UK

北京赛车pk10 UK topic page, a collection of Ipsos MORI articles and analysis

Articles: 27 Results
Sainsbury's: viewers of its Christmas ad registered lower than average levels of disgust
December 02, 2014 by James Swift

Sainsbury's Christmas ad 'not offensive' says facial coding study

A research company failed to find high levels of disgust when measuring people's reactions to the Sainsbury's Christmas ad, despite

Monty the Penguin: John Lewis's 2014 Christmas campaign
November 28, 2014 by James Swift

Monty beats the bear in battle of John Lewis ads

John Lewis' 2014 Christmas ad is more compelling than the retailer's 2013 effort, according to research from Ipsos Mori.

October 01, 2014 by Kim Benjamin

Knowledge: Sector insight - Alcohol

Shifting drinking habits and proposed regulatory changes mean alcohol brands must always be innovative to stay one step ahead.

November 23, 2012 by David Stradling and Ines Nadal

Driving to the digital future

The internet has changed the way we search for information when looking to buy a new car, write David Stradling,

Nationwide: saw a recent increase in applications for its current account
August 10, 2012 by Chris O'Brien

Think BR: Which bank should I switch to?

Bank customers are now voting with their feet and switching to companies they feel will look after them, writes Chris

July 27, 2012 by Sasha Birkin

British shopping habits will not be heavily affected by the Olympics

Seventy four percent of UK adults claim they won't be spending more money than usual during the Olympic and Paralympic

Younger shoppers are enthusiastic about relaxed trading laws
July 25, 2012 by Sasha Birkin

Tomorrow's shoppers show greater appetite for longer Sunday Trading

Half of young adults aged 15-24 are in favour of a permanent relaxation of the Sunday trading laws, writes Sasha

Measuring social media mentions
June 18, 2012 by Eoghan O'Neill

Think BR: Don't twist the numbers

Measuring social media reactions to an event is an important way to evaluate a campaign, but a system of benchmarks

Social networking is a huge part of the lives of young people
May 04, 2012 by Sarah Gale

Youth and social media

We need to understand how the next generation are using new technology and how their behaviours and attitudes change as

Kerry Bateman, partner and head of shopper marketing, WARL
April 18, 2012 by Kerry Bateman

Think BR: Looking at shopper marketing through a new lens

Price promotions have become the norm for some brands but it's time for them to embrace change, writes Kerry Bateman,